Companies often ask is: “What is the value of a Facebook Fan?”  On average, Facebook Fans of a brand spend an additional $71.84 because they are 28% more likely to continue using  the brand and 41% more likely to recommend it to a friend.”… BTW McDonalds has 8,514,416 Facebook Fans!! Here is a link to this insightful article  What social media costs to do…or not do…and the value of a Facebook Fan

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